Nova Rebrand
A complete brand overhaul for a leading tech company, transforming their visual identity from corporate to cutting-edge.
Nova Technologies had grown from a small startup into a major player, but their brand still looked like it belonged in 2015. They needed a complete visual overhaul that would position them as innovators while maintaining recognition among their existing 2M+ user base.
We conducted extensive brand audits, competitor analysis, and stakeholder interviews. Our design team explored over 200 concepts before narrowing down to three distinct directions. Through iterative workshops with the Nova team, we refined the chosen direction into a cohesive system.
The new identity features a dynamic mark that shifts between states — representing Nova's adaptability. We paired this with a bold typographic system and a vibrant color palette that pops across digital and physical touchpoints. The brand guidelines span 120+ pages covering every application.